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These are the calculations
of the value of rewards for a household that places $3,000 of monthly
purchases on a single credit card, of which $400 is spent on gas purchases.
This profile is typical
for an American household of 4 persons and was created based on statistics
gathered by the 2006 Consumer Expenditure Survey http://www.bls.gov/cex/
These results assume
that 80% of the profiles gas expenditures are made with the company,
and 20% are made with other competing gas stations. Notice the differences
in the order of the general cards from the results of profile 2, where the expenditures per month were half.
The results are sorted
first by the annual rewards value, and then by the first year rewards
value. The first year’s value include sign up bonuses that the cards
give as a lump sum or by doubling the rewards granted in the first period
of using the card.
The breakdown of the
expenditures used for profile 3 -
| Annual
expenditures |
$36,000 |
of
which: |
|
| Supermarket
purchases |
$7,000 |
| Gas
purchases |
$4,800 |
| Auto
maintenance |
$1,000 |
| Restaurants |
$3,500 |
| Airline
tickets |
$2,000 |
| Drugstore
purchases |
$2,000 |
| Wireless
services |
$1,800 |
| Hotels |
$1,400 |
| Auto
rental |
$1,000 |
| Office
supply |
$400 |
| All
other purchases |
$11,100 |
Table 5 - Rewards of gas
rebate credit cards for Profile 3 sorted by annual value
* Gas cards of oil companies with less than 4,400 gas stations in the United States
** Gas cards of oil companies with more than 4,400 gas stations in the United States
Table 6 - Rewards of gas
rebate credit cards for Profile 3 sorted by bonus value
* Gas cards of oil companies with less than 4,400 gas stations in the United States
** Gas cards of oil companies with more than 4,400 gas stations in the United States
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